We wanted Nike to be the world’s best sports and fitness company. Once you say that, you have a focus. You don’t end up making wing tips or sponsoring the next Rolling Stones world tour.

Meaning

At its core, the quote expresses a belief about life. It implies that life rarely follows a perfect plan, and invites reflection on we stay open to change.

Theme

Many memorable quotes revolve around life. The theme resonates widely because life affects every decision we make, reinforcing that every stage of life offers lessons.

About the Author

The name Philip Knight appears in collections of familiar quotations. Their phrases often explore ideas tied to life.

Style and Structure

The wording is short yet layered. The contrast between expectation and reality adds depth.

FAQ

What is the message?
life rarely follows a perfect plan.

Why is it shared?
It captures a universal truth about life.

What can we learn?
we stay open to change is an important part of daily life.