3 December 2020 Steve Jobs Technology is nothing. What’s important is that you have a faith in people, that they’re basically good and smart, and if you give them tools, they’ll do wonderful things with them.
3 December 2020 Steve Jobs Everyone here has the sense that right now is one of those moments when we are influencing the future.
3 December 2020 Steve Jobs In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains and the sofa. But to me, nothing could be further from the meaning of design.
3 December 2020 Steve Jobs If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on.
3 December 2020 Steve Jobs Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.
3 December 2020 Steve Jobs It is piracy, not overt online music stores, which is our main competitor.
3 December 2020 Steve Jobs The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.
3 December 2020 Steve Jobs Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
3 December 2020 Steve Jobs Woz is living his own life now. He hasn’t been around Apple for about five years. But what he did will go down in history.
3 December 2020 Steve Jobs Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.
3 December 2020 Steve Jobs Each year has been so robust with problems and successes and learning experiences and human experienes that a year is a lifetime at Apple. So this has been ten lifetimes.
3 December 2020 Steve Jobs When you’re young, you look at television and think, there’s a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize that’s not true. The networks are in business to give people exactly what they want.
3 December 2020 Steve Jobs My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time.
3 December 2020 Steve Jobs I’m sorry, it’s true. Having children really changes your view on these things. We’re born, we live for a brief instant, and we die. It’s been happening for a long time. Technology is not changing it much – if at all.
3 December 2020 Steve Jobs A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.
3 December 2020 Steve Jobs The reason we wouldn’t make a seven-inch tablet isn’t because we don’t want to hit a price point, it’s because we don’t think you can make a great tablet with a seven-inch screen.
3 December 2020 Steve Jobs Computers themselves, and software yet to be developed, will revolutionize the way we learn.
3 December 2020 Steve Jobs Design is not just what it looks like and feels like. Design is how it works.
3 December 2020 Steve Jobs I’ve always wanted to own and control the primary technology in everything we do.
3 December 2020 Steve Jobs Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.
3 December 2020 Steve Jobs You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.
3 December 2020 Steve Jobs But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business.
3 December 2020 Steve Jobs We’re going to be able to ask our computers to monitor things for us, and when certain conditions happen, are triggered, the computers will take certain actions and inform us after the fact.
3 December 2020 Steve Jobs You know, my main reaction to this money thing is that it’s humorous, all the attention to it, because it’s hardly the most insightful or valuable thing that’s happened to me.
