3 December 2020 Simon Mainwaring Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves as stakeholders in the well being of society as well.
3 December 2020 Simon Mainwaring More than ever before, consumers have the ability to unify their voices and coalesce their buying power to influence corporate behaviors.
3 December 2020 Simon Mainwaring Corporate America cannot afford to remain silent or passive about the downward spiral we are undergoing. It cannot turn a blind eye to how difficult the experience of life is for so many of their customers.
3 December 2020 Simon Mainwaring Social media is not about the exploitation of technology but service to community.
3 December 2020 Simon Mainwaring Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus.
3 December 2020 Simon Mainwaring As a speaker, business leader or marketer of any type, the onus is now on each of us to become equally capable of communicating very personally with a seemingly endless number of people connected by social technologies.
3 December 2020 Simon Mainwaring There is a fundamental shift that social media necessitates in business today – the need to transition from ‘Me First’ to ‘We First’ thinking.
3 December 2020 Simon Mainwaring When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to do a better job, and consumers to actively show their gratitude.
3 December 2020 Simon Mainwaring The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.
3 December 2020 Simon Mainwaring As more people use social media to tell the story of the future, the wants and needs of more people will be reflected.
3 December 2020 Simon Mainwaring Your computer needn’t be the first thing your see in the morning and the last thing you see at night.
3 December 2020 Simon Mainwaring The simple act of saying ‘thank you’ is a demonstration of gratitude in response to an experience that was meaningful to a customer or citizen.
