3 December 2020 Simon Mainwaring In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.
3 December 2020 Simon Mainwaring The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers.
3 December 2020 Simon Mainwaring Corporate executives need to re-frame their responsibilities to include the interests of all the stakeholders in society at large not just shareholders, but also employees, the citizens of our communities, and those who care about the environment.
3 December 2020 Simon Mainwaring The most impactful way consumers can assert their power is to become mindful shoppers, giving their dollars only to socially responsible companies. In today’s world of social media and smart phones, this is easy to do.
3 December 2020 Simon Mainwaring Let’s hope brands recognize that the true power of this technology is not its reach but its ability to communicate substance that adds meaning to our lives. Otherwise, brands will be investing in technology that consumers simply won’t buy.
3 December 2020 Simon Mainwaring Refuse to accept the belief that your professional relevance, career success or financial security turns on the next update on the latest technology. Sometimes it’s good to put the paddle down and just let the canoe glide.
3 December 2020 Simon Mainwaring Non-profits must become deeply engaged in the ways that their donor communities are using social technology.
3 December 2020 Simon Mainwaring Ultimately, it’s possible that social media platforms will be designed as templates that the users themselves customize in terms of the best way to express their community and experience of life, and brands will have to simply follow suit.
3 December 2020 Simon Mainwaring If capitalism is to remain a healthy, vibrant economic system, corporations must participate in taking care of the society and the environment in which they live.
3 December 2020 Simon Mainwaring Social technology gives leaders a vital new platform with which to connect their companies to the myriad stakeholders who have an interest in their well being.
3 December 2020 Simon Mainwaring Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community.
3 December 2020 Simon Mainwaring The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who will then go to work for them.
3 December 2020 Simon Mainwaring When people align around shared political, social, economic or environmental values, and take collective action, thinking and behavior that compromises the lives of millions of people around the world can truly change.
3 December 2020 Simon Mainwaring Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange.
3 December 2020 Simon Mainwaring The leverage and influence social media gives citizens are rapidly spreading into the business world.
3 December 2020 Simon Mainwaring The question remains: which brands will commit to creating a private sector pillar of social change, and which will become casualties of their own outdated thinking?
3 December 2020 Simon Mainwaring Many corporate leaders and employees have the right intentions, but it can be overwhelming when you consider how everything is affected from leadership styles, to organizational structure, to employee engagement, to customer service an marketplace.
3 December 2020 Simon Mainwaring The private sector must play a role in ensuring the prosperity and health of the people who comprise its market. It is time for the private sector to become a proactive partner contributing to the efforts of governments and philanthropies.
3 December 2020 Simon Mainwaring The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause.
3 December 2020 Simon Mainwaring What is sure is that technological change is accelerating in all directions and, like children playing in a fountain, consumers are reveling in the experience.
3 December 2020 Simon Mainwaring What today’s business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally.
3 December 2020 Simon Mainwaring More and more companies are reaching out to their suppliers and contractors to work jointly on issues of sustainability, environmental responsibility, ethics, and compliance.
3 December 2020 Simon Mainwaring Business practices and how we treat the planet are also in desperate need of re-humanization.
3 December 2020 Simon Mainwaring The United States is at a critical juncture in time. Our government is riddled with historic debt, and the limited resources of philanthropic and non-profit efforts cannot meet the scale of social challenges we face with necessary force.
3 December 2020 Simon Mainwaring The keys to brand success are self-definition, transparency, authenticity and accountability.
3 December 2020 Simon Mainwaring A world in which government is burdened by historic debt, philanthropy has limited resources, and the private sector is only interested in its own personal gain is simply unsustainable.
3 December 2020 Simon Mainwaring Work with your competitors when the interest of the community and planet are at stake.
3 December 2020 Simon Mainwaring We now see numerous examples of brands working together to address issues such as environmental degradations, climate control, pollution, poverty and disease.
3 December 2020 Simon Mainwaring Like all technology, social media is neutral but is best put to work in the service of building a better world.
