Sourced
It is much safer to be feared than loved, when, of the two, either must be dispensed with.
Source: The Prince, ch. 17, tr. W. K. Marriott
Authors / Niccolò Machiavelli
Machiavelli wrote The Prince as a job application to the Medici and became a byword for cunning. We quote W. K. Marriott's 1908 translation.